Strand Book Store, NYC |
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Books About the Art World
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Many
art lovers and collectors have faith that museums of contemporary
American craft and design have created an
accurate
record
on contemporary American fiber art.
Unfortunately,
no such accurate record has yet been initiated. The
lack thereof has raised many concerns in the current “New Market
Dominated
Economy.”
So many that,
for example, in August of 2000, in the aftermath of a number
of serious
controversies
regarding conflicts of interest in the dealings of art museum
researchers and art speculators, the American Association
of Museums suddenly issued “New Ethical Guidelines”. And
it seems appropriate that quotes from that striking document
should introduce the book review section below.
The problems have
grown so serious that a growing number of books have now been
published probing how art is
really considered for significance and curatorial “research” by
museums today. Again,
if you have an interesting book about the contemporary art
world and current
art
research,
please do send in your recommendation for consideration.
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New Ethical
Guidelines;
Washington, D.C., Association of American Museums: 2000.
First, let's begin with something that is not
a book, but is important to understanding the recent scandals
arising at museums of art. The AAM’s
very own words certainly seem to say it best:
“As society has come to rely more on
museums for education about, as well as preservation of, its
cultural heritage, it has also come to expect more of its museums-more
accountability,
more transparency of action, and more leadership in the community.”
“Museums in the United States are grounded
in the tradition of public service. They are organized as
public trusts, holding their collections and information as a benefit
for those they were established to serve. Members of their
governing authority, employees, and volunteers are committed to
the interests
of these beneficiaries.”
“Museums and those responsible
for them must do more than avoid legal liability, they must take
affirmative steps to maintain their integrity so as to warrant
public confidence. They must act not only legally but also ethically. This
Code of Ethics for Museums, therefore, outlines ethical standards
that frequently exceed legal minimums.”
For additional information on this, see Past
Problems in Research posted on the Publications
page of the Library.
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Whose
Muse? Art
Museums and the Public Trust,
ed. by James Cuno, with contributions by James Cuno, Philippe de
Montebello, Glenn D. Lowry, Neil
MacGregor, John Walsh, James N. Wood, and Anne d’Harnoncourt;
Princeton University Press, Princeton and Harvard University Art
Museums, Cambridge: 2004.
This book is a thought-provoking compendium of essays by eminent
art museum directors with a concluding discussion by them. The
contributors were selected by the editor for their relatively similar
concerns for “the public trust” in art museums in the
U.S. in the aftermath of an increasing number of ugly controversies
and scandals. The book is rich with ideas and is clearly recommended
reading for fiberists interested in how art museums formulate their
judgments regarding what to exhibit.
The focus that binds all the
chapters together is a relatively abstract issue, the “public
trust,” before which
all the selected contributors repeatedly genuflect. Unfortunately,
public
trust is never really candidly defined, and by the end of
the book, the beating-around-the-bush tends to become conspicuous.
This book claims to be a formal professional response to aggressive
promotional and commercial policies of an increasing number
of U.S. art museums. One primary target of the contributors
is the
Guggenheim Museum whose exhibitions were becoming increasingly
indistinguishable from market promotions for corporate sponsors,
and whose global expansion reminded many of the mushrooming
of mall empire chain stores.
All contributors to this book concluded that the historic mission
and future survival of art museums are inseparable from maintaining
the “public trust” which has been severely shaken by
these controversies. The book is a probing investigation of whether
art museums are preserving or plundering cultural patrimony; prioritizing
the educating of the public or the entertaining of the mass market;
etc., and risking the public’s trust by their current practices.
The contributors use “public trust” in various ways. In general, they address it as the public’s confidence that
art museums in the U.S. are safeguarding our cultural artistic
treasures, acquiring additional ones fairly and legally, and appropriately
exhibiting them for the public’s appreciation.
Strangely muted, however, seems
to be clear emphasis in concrete terms that the loss of “public
trust” by art museums
can mean the loss of considerable public funding. How
much public funding is going into those institutions? Well,
that’s
not discussed. And the unaddressed specter of the loss
of government financial
supports from the public haunts this book.
The participating directors wrote about the public importance
of historic art in ways that are truly enlightening
and moving. And
they roundly criticize the policies, public statements,
and programs of other art institutions focused brazenly
on market
shares and
maximized ticket sales. An example again would be their
focus on the Guggenheim for its aggressive promotion
of commercialism,
its
jarring financial conflicts of interest, and its relative
lack of research and education.
In truth, most of the public has not been permitted
accurate reporting on the real problems of some of
these better
known controversies. Consider the case in 1999 of “Sensation” produced
at the Brooklyn Museum of Art. The tabloids and the
TV news programs
presented this uproar to the public as a dispute
regarding a feces smeared madonna deemed by some
as art and viewed by others as sacrilegious,
blasphemous, and excessively offensive. Even the
museum itself presented the controversy as yet another
First Amendment dispute
in the art world.
But the editor maps out the real issue, which
is entirely different and characterizes most of the
recent controversies:
“Over time it was revealed that the exhibition
had in fact been underwritten in part by the collector, even though
the museum director had at first denied this [under oath
in a Court of Law]. Then it was revealed
that the collector was making what some saw as
excessive demands on the museum to show
his work a certain way and the curator in charge
went on record asking that the museum get ‘a
bit closer to the driver’s
seat — or at least [that] we can all have
a hand on the steering wheel.’ Commercial
houses got involved with galleries representing
artists
in the exhibition donating money and with Christie’s
auction house, through which the collector had
recently sold more than one hundred works by artists
represented in the exhibition
making its ‘most significant financial commitment
to an external exhibition to date.’ The
museum even provided a link on its Web site to
the pop
star David Bowie’s Web site, where one
could find mention of the exhibition; see an image
of painting Bowie made with Damien Hirst, one of
the celebrated artists in
the exhibition; join Bowie’s fan club; buy
fan club products; and even use his online banking
service. The museum seemed desperately
and intimately connected to a network of for-profit
ventures seeking to capitalize on its exhibition. It
didn’t help that one
of them, Christie’s, was at the time involved
in a high-profile federal anti-trust investigation
for allegedly fixing the prices
it charged to buyers and sellers.” (p. 14) (Also see
below Christie's price-fixing in Christopher Mason's
Art of the Steal.
So the next time you cannot fathom why an art museum
is featuring a particular exhibition, remember
the Brooklyn Museum of
Art’s
secret backroom wheeling and dealing.
In no way was “Sensation” at the Brooklyn Museum of
Art primarily a Freedom of Speech dispute. It was primarily a dispute
over how much public funding should be used unaccountably without
public disclosures to hype and jack up the values of art recently
bought by an extremely skillful, wealthy, advertising mogul before
he resold it for his own enormous private profit.
When exposed, that type of wheeling and dealing
behind closed art museum doors is obviously
a grave threat
to “public trust”. Not the “public trust” of museum visitors with warm,
fuzzy feelings about erudite museum directors as repeatedly pitched
in this book. No, this is the threatened “public trust” of
losing major public funding upon which art museums depend greatly
for their economic survival.
This book focuses a lot on how art museums
present their exhibitions to the public. In contrast,
there was comparatively
less focus
on curatorial research and education. That
too is a lamentable deficiency. Without
more sunlight
on
how
some art is
selected for praise and display while other
work is not even examined
preliminarily
for consideration, corrupt “research” like that at
the Brooklyn Museum of Art can easily threaten to tar innocent
and guilty museums alike. Without more clarification of the curatorial
selection processes, the public can increasingly worry that only
major investors can attract curatorial research and display.
For the field of contemporary American
fiber art, this is a particularly serious
deficiency. This
field is
characterized by an absence
of discussion of defective curatorial
research practice imposed
upon
it. And considering the questions raised
in the field of fiber
art about the curatorial research practice
at the Chicago Art Institute, an art
museum with
which
two of the
directors in
this book are
intimately affiliated, fiberists should
read this book with a particularly critical
and
discriminating eye
-- and with
a heightened
guard
against possible hypocrisy too.
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Art of the
Steal, Christopher Mason; G.P. Putnum's
Sons, New York, NY: 2004.
The dramatic prologue of Mason's
recent history of the famous art auction houses, Sotheby's and
Christiesbook, details a joyous celebration at Sotheby's on the
evening of January 11, 2000.
The prologue of Mason’s history of recent
art auction house criminality is very dramatic. It describes
a joyous celebration at the famous art auction house, Sotheby’s,
on the evening of January 11, 2000. One thousand guests were
there to celebrate the launch of Sotheby’s Internet auction
site. The party was hosted by Sotheby’s CEO and president,
Diane (“DeDe”) Brooks, who was reputed by many to
be the most powerful woman in the art world. Also attending was
Sotheby’s chairman, A. Alfred Taubman, the wealthy shopping
mall developer who purchased Sotheby’s in 1983.
Inauspiciously,
when computers were turned on for the guests to see the launch
of Sotheby’s new website, the servers
malfunctioned and no website was to be viewed. Worse, earlier
that same day the Antitrust Division of the United States Justice
Department had issued subpoenas to three Michigan-based companies
under Taubman’s control, demanding documents since 1992
relating to Taubman’s responsibilities as an owner and
director of Sotheby’s Holdings and relating to his contacts
with principals of any other auction house.
Mason’s riveting prologue ends, “It
was the beginning of the nightmare that would engulf Taubman
and give rise to the
most devastating scandal ever to befall the art world.”
In broad strokes as reported in the New
York Times, as early as June of 1997 “Justice Department investigators have
subpoenaed truckloads of financial documents from more than a
dozen prominent Manhattan art dealers and from Sotheby’s
and Christie’s, the world’s largest auction houses,
in what appears to be a wide-ranging antitrust investigation.
. . . art dealers said they believe investigators were looking
for the possibility of collusion and price fixing among art dealers
buying at auctions.”
Then by July 2, 1997, “under a harsh spotlight, the art
market is sweating: dealers and auction houses are terrified
as federal investigators ask about their private realm.” And “[t]he
rarefied and secretive world of Manhattan art dealers has been
shaken by a Federal investigation into possible price fixing.” “As
details come to light, what appears to be a wide-ranging antitrust
investigation looms larger than dealers first imagined, and some
worry that basic ways of doing business are being called into
question.” “[T]he business of fine art has always
been considered insular, if not elitist.” The art marketplace
is “a field that tended to make its own rules until the
early 1980’s, when the NYC Dept. of Consumer Affairs began
imposing consumer-protection regulations.”
In writing his book after all of the criminal
trails and sentencing transpired, Mason was able to interview
most of the parties and
had access to much more documentation then the earlier newspaper
coverage. And the greatly detailed tale he relates is absolutely
stunning. Taubman was a real estate developer who was one of
the key originators of suburban shopping centers. While he loved
art, he had no formal training or knowledge about it. Brooks
came to Sotheby’s from Citibank and was on the board of
Morgan Stanley Dean Witter. Apparently she too had no training
or knowledge in the arts either. But apparently “Dede” was
supposed to have such a keen head for numbers that she was credited
with being able to calculate auction totals faster than Sotheby's
computers.
So this is a story about the major art marketplace
where one of the most powerful principals is a shopping mall
magnate and
the other is a banker; and neither knows much about art. But
then it is money, not art itself, that drives this art story
and so many others. It seems merely coincidentally, that the
world’s best art is what these two principals sold most
profitably. More likely, it is the other way around: What the
two of them sold most profitably thus became the world’s
best art. Just nine months after Sotheby’s huge party described
by Mason in his prologue, the New York Times reported that U.S.
Justice Department prosecutors would conclude a “three-year
criminal investigation focusing on evidence that the two auction
giants stifled competition by colluding on a host of business
practices.” “The world’s largest auction houses,
Sotheby’s and Christie’s, agreed yesterday to pay
$512 million to settle claims that they cheated buyers and sellers
in a price-fixing scheme dating back to 1992.”
More than
half a billion dollars!
In October of 2000, Brooks, agreed to
plead guilty to conspiring to violate antitrust laws in collusion
with Christies. She was
sentenced to six months house arrest, followed by three years’ probation,
a fine of $350,000, an obligation to serve 1,000 hours of community
service, and an agreement to return stock options worth $10 million,
plus the $3.25 million in salary she received as Sotheby’s
CEO. At the end, Mr. Taubman was sentenced to a year and a day
in prison and fined $7.5 million.
Incredibly, Christie’s received conditional
amnesty purportedly because it cooperated with the Federal prosecutors
and because
Christie’s refused extradition from Britain to the U.S.
for trial. (Also see above “Sensation” at
the Brooklyn Museum of Art and Christie's back room dealing in
James Cuno’s Whose
Muse?)
These are just the basic facts of the recorded
half billion dollar price fixing scheme. Mason’s riveting
detailed history provides a wealth of details and insights to
how these
facts
intertwine and how this could happen in an art market, fueled
with egos and fortunes, and grossly deficient in both accountability
and sunlight.
Mason’s book is clearly required reading
for every American craft artist who has ever voiced concerns
about how his or her
artwork is being reviewed and evaluated.
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The
$12 Million Stuffed Shark: The
Curious Economics of Contemporary Art,
Don Thompson; Palgrave Macmillan, New York, NY: 2008.
This book is highly recommended for anyone
trying to figure out what madness is occurring in the world of
contemporary art. Here is an impressive attempt to view
the insanity through an economic and financial lens.
Economist Don Thompson, a collector of contemporary
art, has taught marketing and economics at the London School
of Economics,
Harvard Business School, and York University in (Toronto). And
the task he undertakes is to explicate
how, as a primary example, a shark immersed in formaldehyde
can separate $12 million from a collector deemed intelligent — even
after the shark begins to rot and has to be replaced. To
explain this as skillfully as he does, Mr. Thompson refers to the
incredibly high prices on art made with feces, blood, garbage,
and even art composed of
a jacket
tossed
into
a corner. He also refers to unbelievably expensive art that
is completely replaceable, and quite often is.
He is successful because this book is a rich
and thorough exploration of the economic and emotional elements
all at play, many of which sound unethical if not illegal.
The focus on Damien Hirst's shark is a primary
guiding light in this book, since Hirst's art was catapulted
into marketing success by one of the worlds most important collectors
of contemporary
art, Charles Saatchi, who coincidentally just happens to
be an advertising mogul. Could there possibly be a relationship
between selling art and advertising?
Needless to say, the story
Mr. Thompson tells is largely comprised not only of
promotional
advertising skills, but also notoriety, secrecy, and unbelievably
large gobs of money. Yes, this is also the same Charles
Saatchi involved with the controversial use of public tax funds
at the
Brooklyn
Museum
of Art to promote his private art collection and escalate it
prices. That was the controversial show, "Sensation," which
ultimately led to the New Ethical Guidelines of
the American Association
of
Museums in 2000. (Also see above “Sensation” at
the Brooklyn Museum of Art with Christie's back room dealing
in James Cuno’s Whose Muse?)
Mr. Thompson proceeds step by step to detail
the mechanics, starting with "branding," which elevate
mere art into precious icons of almost heavenly importance and
pricing. He
details how the primary auction houses manipulate what is available,
how it is presented, and how collectors are drawn into bidding
against one another. Much of it sounds like mass hysteria. He
details pricing machinations and complex financing that
sounds very similar to the complex sub-prime mortgage backed
instruments that have recently brought down the world economy. And
yes, these auction houses are the same ones involved with the
criminal pricing
fixing
earlier
in
the decade that resulted in huge fines and criminal imprisonment. (See
above, Art of the Steal.)
He includes chapters on dealers and critics,
writing that the role of both is growing less and less central. He
details how reviews in art periodicals
correspond more to the purchasing of advertising space than to
any considerations of inherent merit. And he explains how
art fairs now play a major role in all this.
He probes the role of the art museums
and their trustees, including stunning conflicts
of interest and the manipulation
of holdings
and acquisitions, all assisted with the benefits from the public
taxpayers.
Thompson writes, "The art trade is the least
transparent and least regulated major commercial activity in
the world." And
he asks how a poorly constructed piece of contemporary art can
command the same prices as a fully fitted jumbo jet liner.
He also casts a harsh and revealing light on
claims that
contemporary
art is purportedly a wise financial investment for a collector. He
points out how the Mei/Moses Index, developed by researchers
at NYU to measure the investment performance of contemporary
art,
does not accurately reflect reality because the index does
not include the value decreases in the common practice of auction
houses refusing to sell works
that have lost their financial luster. That's done secretly.
This
book is so rich in its analyses that it is impossible to begin
to
do
it
justice
to it
here. At the end of this book's 368 pages, a couple
of concerns can remain particularly disturbing. Obviously,
Mr. Thompson's descriptions of the manipulations lifting the
highest
flying
contemporary
artists,
leaves the reader
with a very bad taste, and not only with the major marketers
and financiers.
But the nagging question that remains is that
about current art scholarship,
art education, curatorial
research,
and
art
writing. What role do they all play in making this economic
madness possible? It all raises very
troubling questions about the ethical responsibilities of our
educational
institutions
including our university art departments, our museums' curators,
our periodicals' editors and journalists, etc.
On Comedy Central's The Colbert Report, Stephen
Colbert says tongue-in-cheek, "It must be good, because
the market
says
it
is." Is that the ethic that has been guiding our researchers,
our professors, our writers, and our editors while all this has
occurred?
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Eyewitness:
Reports from an art world in crisis,
Jed Perl; Basic Books, New York, NY: 2000.
Jed Perl
is the art critic for The New Republic. Although the
core of the book is visual art criticism which might seem
somewhat far afield from craft
art principles to craftspeople, Perl does focus on key issues
of craftsmanship. Furthermore,
the context in which Perl sets his comments constitutes a rare,
intelligent discussion on key issues of primary concern to
fiber artists and craftspeople.
One
of the key problems confronting fiber artists and craftspeople
is that the very “art experts" who
draw upon limited public funding purportedly to research, record
and judge contemporary fibe r work actually seem to know
little and care less about its details — details which are an inseparable
part of the work.
“Every couple
of months, I hear an artist or an art historian announce, in
a voice suggesting both amazement and frustration, ‘Nobody
knows how to look anymore.’ . . . They believe that
a lot of people are robbing themselves of a tremendous experience.”
“If
there has been one sure rule in recent years it is this: the more that
an artist asks us to look at a work over a period of time, the more a work
drops beneath the radar screens that criticism has set up to track the contemporary
scene.” Fiber art and
craft entails unusually great attention to both the composition
and the materials used. When
one considers that the term “subtle” comes
from “subtilis” and literally meaning “beneath the
weave,” it is easy to understand the research distortions that arise when
most contemporary
craft curators, having little training in fiber, simply gloss over the
work.
Perl writes about
the signs of diminishing opportunities for serious work to
be seen and discussed. “In
an article in the Art Journal published by
the College Art Association, which is the professional
organization for
artists and art historians, the painter Philip Pearlstein has discussed
a kind of censorship that is not often even
recognized. Pearlstein
tells of sitting on art panels at the NEA and
other institutions where the basic assumption
is that certain styles in which the public art world isn’t interested
can simply
be excluded from consideration.” He notes that “in
recent years, most grant-giving processes have become hopelessly tied
to the
market values
of the public art world.” This is exactly the situation
that results in the “unexpected distortions” in research
on contemporary American craft.
Perl’s most dramatic
thrust is where he details how this
is “the Age of the
Deal Makers. This is the apotheosis of context, the final annihilation
of content. Of course the deals are often designed to keep
the art stars’ reputations alive. The
deal makers include some commercial dealers, along with some curators,
some museum directors, and some collectors who not infrequently double
as museum
trustees. . . . If
you’re a deal maker, you will find an artist’s work interesting because
you think it will look good in a certain space; you want to fill
the space so you
can get press attention and bring in the crowds; and you want to
bring in the crowds so that donors will decide that yours is the
hot institution
and give
money for a building expansion.”
Perl raises an
interesting challenge for fiber artists and craftspeople: “I
can understand why the big museums are unable to respond to all the dissatisfaction
out there; they’re basically in thrall to the money interests, to the deal
makers. But I
do wonder why we aren’t seeing more innovative programming in the smaller museums,
where there may still be some independent curators and trustees left. And
what about the colleges and universities, which have their own network of galleries
and small collections?”
Perl continues, “. . .
most of the artists to whom I talk believe that we are living in very dark
times. If
artists and audiences can confront the full extent of their
alienation, maybe then people can begin to shake off
that sense of hopelessness and things can start to turn around. If
this is going to happen, it will involve a lot of small acts of courage,
all of
them animated by a willingness to reject conventional taste and conventional
wisdom all along the line. The
artists who are most deeply committed to what they’re doing in the studio
have to reestablish contact with the audience that hates the hype.”
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Tales from
the Art Crypt, Richard Feigen;
Knopf, New York, NY: 2000.
Richard Feigen is one of today’s most influential
art collectors and dealers. Whether or not one
agrees with the assertions in Feigen’s book, weavers
will
certainly
recognize
and appreciate
the book’s complex
woven structure.
It is a series of engaging stories and
histories woven together by a number of themes. Some of
the stories are biographical; some are detective stories; many
are founded upon strong opinions that seem to encourage challenge
and controversy. One major theme is the question of what
will become of the kind of museum we had known for the past
100 years? Another is
the importance of having an “eye” for art — part
instinct and part appropriate training and study. And a
third is the rise of the corporate culture that has turned “the
museums into box office palaces.”
Feigen literally weaves together an engaging
and forceful case against
the new art museum culture. The lines he draws are certainly
not blurry. “The
old connoisseur museum director felt it his mission to show and
teach people what they did not necessarily yet know about, to
surprise and excite them with new images and ideas. He
seemed to respect the public’s intelligence. The new breed,
groomed in management and fundraising, lures the public with
the familiar,
with gold and jeweled objects, with fashion.”
He refers to the bumpy transition under
the “corporate
takeover” as “museum wars” and provides extensive
thumbnail histories on many major art museums. The end
result, he concludes, is that there is no longer a focus on the
art object
itself. In addressing the extinction of this focus, he
says “This
kind of atmosphere, this concentration on the qualities of an
object — would now, even at Harvard, be deemed elitist,
irrelevant, politically incorrect.”
Feigen’s book is strong stuff, sometimes
controversial, but certainly always interesting and informative. But
his heartfelt argument — that museums are morphing from
educational institutions to entertainment mass marketers — is
independently corroborated nowadays by a wealth of reports
and exposés in newspapers.
And that crucial point should be of importance
today when we attempt to understand why there is
so little curatorial
research on the field of contemporary American fiber by the art
museums that claim to have expertise in contemporary American
craft.
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Culture
Incorporated: museums, artists, and corporate sponsorships,
Mark W. Rectanus; University
of Minnesota Press, Minneapolis: 2002. While
the field of fiber art in the U.S. discourages open discussion
about professional problems, the
rest of the world is discussing these issues freely! This
book on growing problems with art museum research was discussed
on Charles Osgood’s radio program, not once, but on two different
occasions.
In the review on the back cover, James Twitchell
author of AdCult USA: The Triumph of Advertising
in America wrote that: “Culture Incorporated
is a compelling look at the next stop of commercial branding — the
colonization of public space and voice. While it may
be fashionable to be aghast at the intensifying linkage of
cultural capital with economic capital, this book shows it
is more productive to be knowledgeable. Why is it happening
so quickly? . . . Mark Rectanus shows
how the marketplace of ideas is every bit as up for grabs as
the
soap aisle. Like politics and education, the concept
of art is just another venue of marketing.”
Perhaps this book is a bit too scholarly
and dense for leisure reading, nonetheless it is an extremely
important investigation of the factors that conflict with the
accuracy and reliability of art museum research. It maps
out with detailed examples the recent changes in museum priorities,
funding, ethics, and perspectives. This information is
necessary if artists are to begin to understand how their field
is “researched,” explicated, recorded, and presented
to the public.
This book traces relations among corporations,
artists, nonprofit cultural institutions, foundations, governments,
and audiences. For example, Rectanus refers to the controversial
Saatchi art collection exhibition at the Brooklyn Museum of
Art in 1999 as “The museum’s solicitation of funding for
Sensation from sources that could profit financially from the
media exposure provided for the artists (i.e., from the Saatchi
Collection and auction houses, such as Christie’s, presenting
the artists), as well as conflict-of-interest issues relating
to David Bowie’s use of the Sensation exhibit on his web site
(at no cost to his Internet company) and a subsequent contribution
to the museum.”
What distinguishes today’s art research from
corporate advertising? In describing how radically things
have changed in recent years, the author quotes the former
Smithsonian head (I. Michael Heyman, 1998) describing sponsors
who like to fund the Smithsonian, that is, “pairing our
identity (or ‘brand’) with that of a corporation (‘co-branding’). In
the corporate eye, our well-known identity bespeaks ‘American,’
‘integrity,’ ‘familiarity,’ ‘family,’
‘history,’ ‘technology,’ ‘art’ and similar
concepts.”
“Whereas corporations once insisted
upon the placement of their corporate logos on advertisements
for sponsored projects, the institution’s logo is now transferred
to the corporate advertisement of cultural sponsorship as a
stamp of public approval and legitimacy.”
And this is the major point of the book: “that
these politics increasingly fuse cultural representation with
social agendas, not only to ensure and validate legitimacy,
but also in order to insert corporate interests within local
and global contexts.”
He illustrates this further by referring
to “blockbuster” sponsorship as “participation
[of the interested public] reduced to consumption rather than
critical engagement.” He writes that the promotional
value and economic success becomes much more important than
a blockbuster’s actual content.
In another example, he details the use of
the Guggenheim name for merchandising and he documents how
the Bilbao museum reflected the local government’s desire to
promote a positive regional image to attract foreign investors
and tourists. And he then describes the “triangulation” of artists’ promotion of museums for the artists’ own promotion.
He concludes with the interesting advice
that less affluent donors “must attempt to assert their
interests collectively.” “Yet an organized
action by even 20 percent of the ‘average’ donors would indeed
evoke a response from [a] museum board or its director.” Considering
that public money provides about that same figure, the author’s
implication is that the concerned public could assert as powerful
voice as an “average donor” in this new equation.
For a true democratization of cultural institutions,
the author calls for more than just full disclosure of all
of the financial arrangements involved in the museum projects. He
also calls for “individuals and communities, including
artists, [to] assume a greater responsibility for and [to]
demand a voice in the institutions of culture.”
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Exhibitionism: Art
in an era of intolerance, Lynne Munson;
Ivan R. Dee, Publisher, Chicago: 2000.
Lynne Munson is an analyst and research fellow at the American
Enterprise Institute in Washington, DC, a right wing think tank.
From the onset, it is clear that Munson’s
detailed and investigative book does not arise from a passionate
love of art, as do the
books of Jed Perl or Richard Feigen. But her research is
thorough, the facts are utterly sobering, and she acknowledges
the polarized extremism feeding the controversies of past decades: “The
dispute over the [National] Endowment [for the Arts] was marked
by the outspoken opportunism of its critics and defenders — one
side crying blasphemy, the other claiming censorship.”
It is precisely this horrible polarization
and the loss of a reasonable middle ground that characterizes
a key problem in
the art world today.
As to the goal of her research: “I
hope to set the tone for a new art discourse which does not exploit
the public
square but instead fills it with facts.” Like Perl
and Feigen, she too argues persuasively that “post modernism
was accompanied by a culture of intolerance” favoring “cutting
edge” with political content over traditional styles. This
“bias has placed narrow limits on what type of art it has been
acceptable
to fund, to exhibit, to study, and to make.”
In discussing the infamous controversy
at the Brooklyn Museum of Art of the art investor having undisclosed
curatorial control over the art exhibition (see Rectanus above),
she asks “Wasn’t
this more likely a case of bad stewardship than censorship?”
She tracks the birth and life of the
National Endowment for the Arts in great detail, and provides
statistics showing how
the NEA bureaucracy grew far faster than actual benefit to artists. The
facts are arresting. “Just one artist sat on most
panels. During
a twelve-year stretch, from 1975 to 1987, artists only twice
constituted the majority of Visual Arts Program panels. The
NEA’s ’peer panel,’ as they were increasingly being referred
to, were now dominated by non-artists.” By that, she
meant by critics, influential curators, and program directors.
She detailed the problem of reuse of
panelists and the problem of how certain recipients repeatedly
received grants — as
many as twenty five grants over eighteen years in one case! She
also detailed pre-screening practices and the changes in criteria. James
Melchert, Director of the NEA Visual Arts Program in 1977, “excluded
any artist who conceived of his task, even in part, as learning
from and building on the art of the past.” She quotes
artist Philip Pearlstein who sat on an NEA panel in 1976 citing
it as “an example of ‘censorship on stylistic grounds’,
where artists working outside the strictures of postmodern academic
taste were cast off, regardless of the quality of their work.”
Like Feigen, Munson details the extreme
changes that occurred in Harvard’s art history program. Where
Harvard had been long renowned for its classic “object-oriented
approaches to art”, it had converted to “theory driven
art history." She
states, “Today’s Harvard art history Ph.D.’s have a somewhat
infamous reputation for lacking any tangible knowledge of art
objects.”
Munson too focuses on the changed role
of art museums: “And
many of the institutions entrusted with the task of assembling
the art historical record are today driven by concerns that undermine
objectivity.” “From start to finish, block busters
are designed to inspire shopping and socializing but often fail
to provide an environment that is conducive to the close examination
of art objects.”
Unfortunately, the benefits we enjoy
from her analytical eye, are counterbalanced by puzzling aesthetic
pronouncements. Most
germane, she argues mysteriously that the public support provided
by the NEA should only help painters and sculptors. She
specifically rules out craft art as meriting support.
But then she specifically praises the
wood sculpture of H.C. Westermann: “By contrast,
Westermann was an eccentric, known for his seamlessly crafted
objects.” “As the
viewer ponders the mixed message, he also cannot help but wonder
how Westermann managed to carve the entire work from a single,
unseparated piece of wood.” “. . . Westerman’s
objects merged a magician’s sensibility with an artist’s eye.”
Clearly, she has a significant confusion
here. But then,
she does not claim to be a trained art expert: She is
an analyst. And the statistics her research reveal should
be highly instructive to anyone exploring recent controversies
about
art museums and art research.
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The
Painted Word, Tom Wolfe;
Bantam Books, New York: 1975.
The Painted Word is the oldest book on
this list, and it is the most fun to read. Wolfe too
illustrates how the modern art world depends not upon careful,
trained
examination of objects,
but upon controversy, sensationalism and publicity to dominate
both the public and academic stage.
One of the most important points Wolfe
illustrates is how modern art has always asserted itself as
the unjustly censored underdog
fighting the good fight against the oppressive, evil establishment. And
then Wolfe reminds us that the Museum of Modern Art is hardly
anti-establishment. It was started over seven decades ago
in John D. Rockefeller’s own living room on 53rd Street — “mother’s
museum” as Nelson Rockefeller called it — and how
modern art has been comfortably institutionalized into the establishment
ever since!
In pointing out how very “establishment” the world of Modern Art actually is, he also details how very
small,
exclusive,
and autocratic it is, despite its purported concern for democratic
principles.
Wolfe also details the way in which each predominant movement
in Modern Art has established itself as the only true art and
then aggressively censored all other competition in its critical
writing.
Wolfe’s slim volume is delicious when
cutting through the art hype. He begins with a 1974 quote
from Hilton Kramer, the “dean
of the arts” at the New York Times: “Realism
does not lack its partisans, but it does rather conspicuously
lack
a persuasive theory. And given the nature of our intellectual
commerce with works of art, to lack a persuasive theory is to
lack something crucial — the means by which our experience
of individual works is joined to our understanding of the values
they signify.”
Upon reading this in the Times, Wolfe’s
mordant response was: “There
and then I experienced a flash known as the Aha! phenomenon. . . . In
short: frankly, these days, without a theory to go with
it, I can’t see a painting. . . . Modern
Art has become completely literary: the paintings and other
works exist only to illustrate the text.”
Hence the title of his book, and hence
the plight of contemporary American fiber. Of course,
that begins to explain exactly why craft curators sincerely
believe that it is not important
to survey or examine fiber work when passing professional judgment
on it. According to the dominant Post-Modern art theory,
it’s only the explanations and writing that actually count and
not the artists’ art work itself.
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